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Press Release: DeSales Team Excels in Business Simulation Exercise
Date: 5/10/2004

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DeSales Team Excels in Business Simulation Exercise

The performance by five students from the DeSales University business department in a global computer simulation game on how to run a successful business was ranked among the best internationally. The DeSales team, one of 1,241 teams from around the world that participated, ranked in the top 3 percent in cumulative earnings and the top 6 percent in stock price.

Team members, all seniors and business majors, included Michael Cohan, of Ridgewood, N.J., John Henry, of Basking Ridge, N.J., Charles Merrill, of Fogelsville, Pa., Ellen Price, of Hellertown, Pa., Carly Roxandich, of Bethlehem, Pa., and Patrick Stringer, of Cockeysville, Md.

The computer-based simulation exercise known as Capstone is the product of Management Simulations, Inc. The competing teams run an electronic sensor company that produces and sells high technology electronic sensors for use in security systems and bio-hazard neutralization products. The teams must integrate finance, marketing, production and management skills to arrive at strategic and tactical decisions.

"Capstone was a worthwhile project because it gave us the opportunity to work together in groups, much like we will be doing when we actually go to work," said Ellen Price, '04, of Hellertown, Pa. "We learned how to capitalize on each other's strengths and weaknesses and how to work as a team to accomplish a common objective."

"The Capstone Business Simulation exercise gave us the opportunity to see what it's like to run a large corporation. We had to make decisions regarding marketing strategy, human resource management and financial structure," said John Henry, '04, of Basking Ridge, N.J.

Henry attributes much of their success to their ability to develop accurate sales forecasts and update products each week to meet consumer preferences.

"The sales forecast drove our production levels, which in turn affected our capital expenditure outlays," said Henry. "It also determined how many new workers we had to hire each year."

The semester-long simulation involves eight rounds of decisions and results. Performance is measured in terms of earnings, stock price and other metrics.  Students review the results of each round to evaluate and change strategy in order to improve performance.  This simulation is used globally by companies and academic institutions to allow managers/students to gain valuable experience in running a business.

"The simulated business management experience will be useful to the students throughout their careers, not only because of the focus on strategic thinking but, also, its emphasis on teamwork to deal with the unknowns that regularly confront executives," said John E. Donaldson, finance instructor in the department of business at DeSales University.

For more information on the simulation exercise program at DeSales, please contact Donaldson at 610-282-1100, ext 1838.

Press Release: DeSales Team Excels in Business Simulation Exercise | Posted on: 5/10/2004

For more info:
Tom McNamara, Executive D
irector of Communications
DeSales University | 2255 Station Avenue | Center Valley, PA 18034

610.282.1100 x1219 | Tom.McNamara@desales.edu

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