The Morning Call, Wednesday, December 7, 2005
Article by Kathleen Parrish addresses the marketing of high-fat, high-sugar foods to children using popular cartoon characters and the request from the Institute of Medicine for incentives for companies to promote healthy foods for children and adolescents. This is critical, particularly, since findings indicate childhood obesity is on the rise. The story includes expert commentary by DeSales faculty members, Dr. Susan McGorry, associate professor of business, and Father Douglas Burns, coordinator of the sports and exercise science program. McGorry states that children view between 22,000 to 25,000 television commercials a year and are especially vulnerable because they lack the knowledge and experience to be able to critically evaluate the purpose of persuasive advertising. Father Burns addressed the increase of diabetes among children, as well as adults.
Press Release: Food fight gets animated | Posted on: 12/7/2005
For more info:
Tom McNamara, Executive Director of Communications
DeSales University | 2255 Station Avenue | Center Valley, PA 18034
610.282.1100 x1219 | Tom.McNamara@desales.edu